Carla Rotenberg


Hello!
I am a multidisciplinary
Designer with a love for colour, food and research.

Illustration
Research
Food Related
Branding


About.

Rebranding Soyland

Illustration, Strategy, Branding & Packaging Design

A vibrant reimagining for Soyland, an Argentine family-owned brand, making soybean based products, focused on sustainability and local pride. The project introduced a colorful new logo, eco-conscious packaging, and playful patterns, creating a fun and approachable identity. From web design to merchandise, every element highlights their commitment to organic tofu made with locally grown soybeans, blending warmth, trust, and sustainability.

Hired by: Kraut Food Studio
Service provided:

  • Brand suite: Colors, Typography, Logo 
  • Custom illustrations: Mascot, patterns
  • Social Media templates
  • Website Design
  • Packaging Design
  • Merchandise Design