Carla Rotenberg
Hello!
I am a multidisciplinary
Designer with a love for
colour, food and research.
Illustration
Design:
1. A Bite of Extinction
2. Eat your Street
3. Date with an Oyster
4. Branding an Airline
5. Toy Story
6. Fever Dreams
7. Pomi d’Oro
8. B(ee) Day
9. Hoshi
10. Trends to Action
11. One Thing
About
A Bite of Extinction
Final Bachelor in Design ProjectResearch/Spatial/Graphic/ Food Design
Winner 2024 ReDesign Everything by:
Award: Best Project Bachelor in Design 2023 by:
Finalist at the 2024 NEB:
Where are the flavourful Spanish tomatoes?
On the search for one of Spain’s staple foods, this project focuses on the alarming decline of food diversity and the loss of culinary memory, with a specific focus on the Madrid region. It analyses the current globalised food landscape and the tendencies of homogenisation in both cultural preferences and agricultural choices. Scientific research suggests biodiversity to be one of the key aspects to strengthen our current food system. At the same time national culinary memory is lost as ingredients keep disappearing, just as the population that used to grow and prepare them. In an attempt to link the different players in the food industry - scientists, farmers, cooks and consumers - this project aims to use design to inspire action, exchange and awareness. For this the project proposes a rehabilitation of an existing space, the old Fruit and Vegetable Market of Legazpi, into a place of encounter and neighbourly spirit that will reconnect Madrileños with local produce and its flavours, introduce them to the world of agricultural research and rejuvenate the Spanish food system.
On the search for one of Spain’s staple foods, this project focuses on the alarming decline of food diversity and the loss of culinary memory, with a specific focus on the Madrid region. It analyses the current globalised food landscape and the tendencies of homogenisation in both cultural preferences and agricultural choices. Scientific research suggests biodiversity to be one of the key aspects to strengthen our current food system. At the same time national culinary memory is lost as ingredients keep disappearing, just as the population that used to grow and prepare them. In an attempt to link the different players in the food industry - scientists, farmers, cooks and consumers - this project aims to use design to inspire action, exchange and awareness. For this the project proposes a rehabilitation of an existing space, the old Fruit and Vegetable Market of Legazpi, into a place of encounter and neighbourly spirit that will reconnect Madrileños with local produce and its flavours, introduce them to the world of agricultural research and rejuvenate the Spanish food system.
