Carla Rotenberg
Hello!
I am a multidisciplinary
Designer with a love for colour, food and research.
Illustration
Research
Food Related
Branding
About.
Breaking Medals
Product & Form CourseMaterials: Bronze, Satin Ribbon
There is no first place without second and third, and no competition without community. Breaking Medals reimagines the archetype of the sports medal as a symbol of shared accomplishment.
Designed to be awarded as a single piece, the medal can be broken apart by athletes, each taking with them a fragment that is unique to that event and fits perfectly with their competitors’ pieces. This act shifts the focus from individual achievement to collective effort, turning the medal into a gesture of unity. Rather than reinforcing the traditional narrative of competition, the project highlights interconnectedness and pride that can only exist when rivals recognize one another’s role in their success.
Exhibited at “Sports - Friends, Pleasure and Gears” at Helsinki Design Week 2025
As part of Helsinki Design Week the projects of the course were exhibited at TAHTO, the Centre for Finnish Sports Culture and Sports Museum of the Olympic Stadium. I designed life size cut outs ro contextualised every project.
Together with Elisabeth Bureau we Art directed a photo shoot for all projects. I additionally turned them into posters to promote the exhibition “Sports - Freinds, Pleasure and Gears”
